Solar Power Rocks is committed to giving homeowners a clear picture of the policy, incentives, and investment returns on local solar panel installations. We also recognize the best states for solar and clearly illustrate how all state legislatures can encourage residential solar energy growth based on the best practices in the most successful states.
We are doing our best to change the perceptions of legislators, decision makers, homeowners, and business-owners alike to get more solar technology on roofs. Our activities include educating our readers about their local subsidies and solar related legislation, as well as connecting them to solar installers in their areas to make their dream of renewable energy a reality.
Dan Hahn – Industrial psychologist and business dude
Dan founded Solar Power Rocks with Dave Llorens in 2007. Possessed with a mission to communicate the state by state return on investment for solar energy in plain English, Dan spearheaded a consumer-centric approach to solar policy writing and research in all fifty states.
Dan is a human resource management consultant, and adjunct professor of psychology at Portland State University. In addition to leading the solar policy research team at Solar Power Rocks, he’s runs SprocketFly, a mobile bike repair business in Portland Oregon. In late 2014, Dan also launched a book recommendation tool called BookBranch based on his work in decision science.
He grew up outside of Chicago, Illinois, has a master’s degree in industrial psychology and
is was a hopeless Cubs fan.
Dave Llorens – Electrical engineer and business dude
Dave is a 3X entrepreneur who started this site with Dan Hahn to help homeowners understand how the hell the economics of a solar system for your house actually work.
This was all back when he was getting into the solar industry around late 2006, and he loves with all his heart the fact that this site still, to this day, helps make solar as easy as it can be to understand.
Back in 2007, after seeing how the incumbent process for getting a solar quote was a hot mess, Dave started a company called One Block off the Grid, hailed the “Groupon of Solar” by CNN. As Founder and CEO he raised $6+ million in operating capital and led the company to profitability before exiting to PURE Energies in 2012.
Dave currently runs a business called the 60-Day MBA, serves as an advisor at 500 Startups and Green Start, and has a small handful of angel investments. Find him on Google Plus.
Dave annulled his marriage with the Cubs and he’s now officially a Giants fan. His dad is still a Cubs fan, also no longer hopeless.
Ben Zientara – Lead researcher and policy analyst
Ben Zientara is a writer, researcher, and data analysis expert who’s worked for clients in the sustainability, public administration, and clean energy sectors.
He does most of the writing for the site, manages social media outreach, and does all the research behind our annual State Solar Power Rankings reports.
Ben earned his B.S. in Scientific & Technical Communication from the University of Minnesota in 2013, with special coursework in Environmental Science and a minor in Sustainability Studies.
He caught the Cubs bug in 1984 as he watched his native-Chicagoan father and grandfather go berserk over the team’s championship run. He survived 1989, 2003, 2008, and 2015. Now, after 32 years, his dedication to what seemed like a lost cause has been rewarded. Gramps didn’t make it to 2016, but Ben and his dad traveled a combined 3,000 miles to watch Jake Arrieta beat the Pirates at Wrigley in July, and shared many special Cubs moments all the way through to early morning, November 3rd. What a time to be alive.
Scott Mueller – Solar expert and business dude
Scott helps SolarPowerRocks readers connect with real solar installers to help them go solar!
As far back as 2004 Scott was a solar champion: from early student activism for solar to actually being on a roof as a solar installer. He leveraged that passion and knowledge to land a fellowship where he researched solar energy markets in Germany – back in 2007 when that was the biggest and fastest growing solar market in the world.
Since 2009 he’s been a solar business leader, helping to make solar more profitable in the USA. His current company helps consumers get the best deals on solar and enables solar installers to find more customers.
Scott doesn’t really care about baseball.