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You’ve heard this before: A woman goes to buy a new car with her husband, and the sales guy spends the entire time speaking to the guy instead of the girl. Maybe the only question asked of her is what color she likes.
Same with solar. Almost universally discussed in living rooms instead of showrooms, solar salespeople provide most criteria to cater to the values of men: watts, manufacturing processes, innovations. This is a mistake, and represents a huge missed opportunity for many large solar companies.
The reason is simple: Solar isn’t a big expensive purchase anymore. It’s not a fancy, high-priced gadget like a plasma TV or a new Ducati. While these are the types of purchases that are assumed to fall into the man’s wheelhouse, statistics show that women still have the final say.
Solar isn’t an expensive purchase anymore because more customers lease their solar systems, or purchase electricity through a power purchase agreement. At One Block Off the Grid, 90% of customers fall into this category. See an excellent piece, including a webinar, that their VP of Marketing did on women and solar.
Since these leases and PPAs are usually a “zero-down,” sort of deal, it’s more about monthly savings than it is about a big pricey gadget. Statistics have shown that when you’re talking monthly utility savings, now your in the woman’s wheelhouse, not the man’s. A study at prudential shows that 95% of women are the financial decision-makers in their households. Many of these decisions concern monthly expenditures.
Of all the solar companies that I have met (and I have met many), the most successful selling organizations are the ones that require their salespeople to make sure both decision makers in the home are present during the presentation. This way, you get to show both parties that this is about immediate monthly savings that you get for purchasing cleaner electricity, and not a high price tech toy that doesn’t get “approved.”
Home Solar Power Discounts – One Block Off the Grid and Solar Power Rocks!
Original article here from Susan Carpenter of the LA Times.
The group solar buying program, One Block Off the Grid, announced this week that it will begin offering leases for solar panel installations in addition to outright purchases.
Targeting homeowners who want to go solar to generate their own, renewable electricity but who don’t want to bear the entire cost burden up front, One Block Off the Grid’s solar lease lets consumers get a price estimate online without a salesman coming to their homes.
One Block Off the Grid is a San Francisco-based company that, since 2008, has been gathering homeowners in L.A. and other cities into buying groups that allow the company to negotiate a reduced solar-installation rate from a single contractor. The rate is typically 15% below market average.
In the Southern California Edison service area, an average 5.2-kilowatt installation purchased outright through the company costs $5.25 per watt, or $13,800 after rebates and incentives. The same installation financed with a 20-year lease would cost about $125 per month with zero money down.
Funded with referral fees from solar contractors, One Block Off the Grid has helped homeowners install 1,400 photovoltaic systems nationwide.
“The question was, ‘How do we get solar to mass adoption?’” asked One Block Off the Grid founder Dave Llorens.
Llorens thought the best strategy was to allow the individual players in a solar power installation to each do what they do best. One Block Off the Grid gives the price estimate. California Green Designs installs the panels and handles the paperwork for applicable rebates from L.A.-area utilities. And the firm Sun Edison provides financing when needed.
With its entry into the solar lease market, One Block Off the Grid joins Sungevity, Sun Run and five other companies offering solar leases to homeowners.
– Susan Carpenter
Photo: Rooftop solar panels. Credit: Irfan Khan / Los Angeles Times

Homeowners in Orange County, Inland Empire, Los Angeles, and the southern part of New Jersey are now the newest areas of the U.S. that now have access to a 15% group discount on home solar energy installations. The discount is offered by my other company 1BOG which helps you buy home solar by negotiating group discounts with local solar energy companies. So, 1BOG is now available to more than 23 million people, woot.
1BOG has established installation and performance standards for its installers, which include Heliopower (Orange County and Inland Empire), Trinity Solar (Southern New Jersey), and REC Solar (Los Angeles). To see all of the details you can sign up right here on SolarPowerRocks.com. Once signed up, you’ll see specific information on the solar panels used by each company, pricing, timeline, and your personal checklist for what it takes to go solar. After checking that out, you will be contacted to determine if your home could make a suitable site for a solar installation by using the online estimation tool. If you’re interested in moving forward, the installer will get in touch and perform a free home assessment.
If you’re not in one of these cities and you sign up, we will tell you how many people near you are signed up so we can get closer to launching a solar group purchase program there!
From our friends at votesolar.com
Friends,
Building a strong solar industry, complete with local jobs and new business growth, is a national economic imperative. Congress gets that, and that’s why it passed a Treasury Grant Program as part of the Recovery Act to help make solar and other renewable projects more cost-competitive with heavily subsidized, dirty fossil-based energy sources.
Just launched in July 2009, this Treasury Grant Program is already scheduled to sunset later this year. Can you ask Senators not to pull the plug on support for solar right when we need it most?
One of the most important federal policies supporting renewables today, the Treasury Grant Program awards selected commercial solar project developers an upfront grant totaling 30% of the project cost (an alternative to taking the solar investment tax credit). In less than a year, the Treasury Grant Program has resulted in 400 large solar energy systems that have supported 17,000 construction and manufacturing jobs across the country. That, my friends, is policy success. Now is not the time to call it quits on a program that’s putting Americans back to work.
We are asking Congress for a two-year extension on the program to strengthen our growing renewable industry and create another 65,000 domestic solar jobs. Can you help?
Onwards,
Annie + The Vote Solar Team
The Vote Solar Initiative
300 Brannan Street, Suite 609
San Francisco, CA 94107
www.votesolar.org
http://twitter.com/votesolar
Even among the solar-savvy, many people do not know what Solar Renewable Energy Credits (SRECs) are or what potential benefits they represent. As we’ve mentioned before, SRECs (or often simply RECs) allow generators of renewable energy to sell credits to businesses like utilities who need them to comply with government regulations. These credits accrue automatically to solar panel owners and often can be traded and sold like stocks on the stock market.
The team over at 1bog created this video that explains SRECs and how they can yield financial benefits to owners of solar panels.
As I’ve posted before, the economics for solar in New Jersey are crazy. With relatively pricey power costs, a good state rebate, and the Federal tax credit, solar makes strong financial sense in New Jersey by itself, even without the SRECs. But the SRECs and TRECs take everything to a new level. They help get solar to where it should be by making the financial benefit so strong you can’t overlook it.
SREC stands for “Solar Renewable Energy Credit”. Think of an SREC as a coupon. Every time your solar power system finishes generating one megawatt of power, it spits out one of these coupons. If you have a nicely oriented, non-shady roof and 5kW of solar panels up top, you’ll generate about 7 of these SRECs a year. You can then redeem each coupon for cash at whatever it happens to be worth at the time. Now, here’s the tricky part… what it’s worth at the time… is weird… and how you “redeem” it… is weird.
TRECs are simply SRECs with a different letter in the front to confuse you. All that’s different is that the ‘T’ stands for “tradable”. This potentially means money for homeowners who start trading the RECs their systems produce. Eventually, even California will have TRECs.
Short answer: Depends what state you’re in but in NJ, about $700. If the New Jersey utilities don’t meet certain renewable standards, they are penalized. Therefore, they gladly buy SRECs at any rate under what they would be penalized for (surprise, the penalty is about 700 bucks). In 13 other states, the worth of SRECs are all over the map. The good news is, if you own a solar system outright, you are already generating SRECs (woot.). They may have a shelf life (and so you may not be able to monetize all the ones you’ve created), but once they are available to trade in your area, you can reap some cash.
Two options.
Option 1: Register your solar system with WREGIS-Western Renewable Energy Generation Information System, and then trade them yourself on the open market. Online marketplaces will become more and more prevalent and there are a few that exist already. I hesitate to link to these because I am not sure which ones are the best to use. I’ve been getting into this more lately and will have better input to update this post. But for now it’s a considerable amount of work and option two is what most people opt for.
Option 2: There are companies that make a business trading these and there will be more coming. They will pay you cash for SRECs under a contract, where they basically purchase all the SRECs that your solar system will generate for a number of years. I’ve seen 1-year, 5-year, 7-year, and more contracts for this. SRECs only have a current day value, so the aggregator is making a guess as to what they will be worth. If it’s a 1-year contract, you can probably nail down the spread they are taking (difference between what you could get trading it yourself and what they will pay you for it) and… it’s probably worth it. In multi-year contracts there is more speculation about their future value, so it’s really impossible to say what’s a better deal, it’s just about risk. You’d be paying them for not having to take the risk on what they are worth in the future.
I cooked up this video on 1BOG and thought it would be helpful to post here. Take a look. I’d love to see some real estate data on this. Seems like enough time has passed to have some solid data on turnover of homes that have solar installed.
If you look at Multiple Listing Service (MLS) data and you’re considering buying a home, or you’re a real estate agent, you can basically sort by everything down to “granite counter tops.” But there’s not much in there in the way of any energy saving value–yet. Having solar will be a check box that you can sort by soon enough. Here are the math and details behind this video on how details on how solar effects the value of your home.